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| Success Stories - MATCH |
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| Match implements ibs PRICING from Soft
Solutions |
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| Participants |
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| Match banner is part of
Louis Delhaize Group. It is active in France, Belgium, Luxemburg, Hungary, West
Indies, andGuyana. It is known as Smatch in Belgium and Hungary. |
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| Relevant Figures |
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| 1934 Match brand was
created |
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| 1974 First
supermarket was founded(Luxembourg) |
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| 247 Match supermarkets
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| - 153 in France |
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| - 57 in Belgium and
Luxembourg |
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| - 17 in West Indies and
Guyana |
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| - 20 in Hungary |
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| 133 Smatch
supermarkets |
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| - 113 in Hungary |
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| - 20 in Belgium |
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| 1,4 billion Euro in
sales |
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| 215 000 m2 in sales
area |
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| CONTEXT |
Traditionally, Match is known as a
local and average-sized supermarket, specialized in fresh products.
It has
always considered the quality of its products and services as the basis of its
communication,ignoring theattractiveness of a competent price image. This gap
was the reason behind marked decrease in sales.
Upstream, in addition,
purchase conditions, far from being exemplary, contributed to the decrease in
margins.
As a result, Match took the decision to try to recover lost market
shares by initiating a national communicationscampaign on a broad range of
downward-revised prices.
Naturally, investments were considerably scaled
down. Thus, it was essential to adopt a computerized solution thatcould manage
a whole set of "punch" operations and meet the following requirements: |
| - Installation in record time
(less than one week) |
| - Training users on a parallel
path |
| - Management of all sites |
| - Reduced costs |
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| Implementation |
ibs PRICING was the
solution that came to Match supermarket’s rescue. A close and efficient
collaboration allowed thetwo parties to define and implement the solution in
the time allocated.
In only one week, ibs PRICING was installed and
put to work, and a sustained assistance allowed users to carry outtheir tasks.
In the same length of time, from headquarters in the northern region, prices in
all supermarkets werecontrolled, reviewed, and applied.
Thanks to the
application’s flexibility, installation and distribution constraints were
reduced to a minimum: |
- Few installation prerequisites:
Application is portable and may be installed on various platforms .
- The
first utilization of the selected version was postponed in order to manage the
whole set of sites and tokeep to the limits of the predefined budget |
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| GLOBAL
ASSESSMENT |
| Image and
profitability |
| - New objectives were rapidly
achieved thanks to ibs PRICING . |
| - Data consolidation provided an
accurate and comprehensive view of banner’s price image and profitability
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| - Repositioning costs were easily
analyzed |
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| Follow-up on
competition |
| - With its strategy gravitating
more around the price axis, Match was now maintaining a follow-up
oncompetition |
| - Price simulations were tuned in
to variations of competitive environment |
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| Reduction of price
gaps |
| - Adopted prices are in keeping
with market prices |
| Global improvement of
banner’s profitability |
| Global improvement of
banner’s profitability .. |
| - Price monitoring and price
positioning cost analysis enabled better management of profitability |
| - Communications campaigns
generated new flows of customers |
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| For more detail information,
please view the following PDF: |
| - Match - Soft Solutions :
ibs Pricing |
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