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Retail Solutions |
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Master Information
Suite |
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Retail Analytics Suite |
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Retail Execution Suite |
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Retail Collaboration
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Merchandising Business
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ibs CATEGORY MGMT. |
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ibs DEALS |
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ibs ASSORTMENT |
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ibs SPACE PLANNING |
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ibs
PRICING |
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ibs PROMOTIONS |
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Supply Operation Suite |
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Info Suite |
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MORE ON ibs PROMOTIONS |
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| Ibs Promotions:
Organise the complete lifecycle of Promotions building |
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Today, the
retailers evolve in a fast moving world and need to attack the market and their
competitor with innovating products, attractive price and good
negotiation.
One of the strategies used by the retailer is the
Promotion. Promotion is not limited to the application of a discounted price on
products. It goes beyond through an entire Promotional Event with consistent
products offer: daily used products with discounted price, new and innovative
products, targeted product depending on the customer profile. Promotional Event
aims the retailers at attracting more customers to generate more sales and
improving their image (pricing image, products image) faced to their customers
and competitors. |
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ibs Promotions is a solution helping the
retailers to build their promotional activities through a unified end-to-end
business process that will facilitate timely decision-making, communication and
coordination.
All operational departments, such as Marketing team,
Purchasing Department or Financial Department are involved in the management
and the implementation of the promotional strategies. ibs
Promotions will help the synchronization of all
these teams and gives a single version of the truth all along the Promotion
Building process. Executive Management team can use dashboards, complete and
easy to use, to control the event. Our solution enables also these departments
to easily communicate in real time at the stores level where the directions of
stores can have some decision-making position and can set daily optimization.
Ibs Promotions facilitates communication with external actors, such as the
advertising agency, the printer or the flyer distributor.
ibs
Promotions management for retail is a fully
integrated and comprehensive system for managing and executing effective
promotions. Modular in nature, it allows retailers to implement the promotion
based on their current and prospective future business needs and to support any
change in their organization.
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"Single shared version of the truth of the promotional
activity"
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Coordinating information among departments and systems is a
challenge to retailers. They need accurate insight into which promotional
characteristics best fit their strategies and targets. Retailers often have to
evaluate multiple scenarios that involve trade-offs, for example how to
maximize supplier trade funds for each promotional event while at the same time
applying available media budget to maximize the promotion's financial
return.
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Business Benefits:
Promotion policy must balance
quantitative objectives, budget, time, locations and media. ibs
Promotions from Soft Solutions is dedicated to the
task of managing the promotional offers through planning, event preparation,
execution at point-of-sale, follow-up in real time. Furthermore, our solution
provides measurement of return on investment, comparison with competitor media
prices, and drafting catalog before sending it off for printing.
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Some of
the proven outcomes of our Promotions management for Retail includes the
following:
- Gain time in the Promotional Building
Execution
- Enhancing visibility of the entire
promotional process
- Centralizing information in a same
application involving different department of the organization
- Real-time Optimization of the flow
between the different actors
- Generating targeted reports for
different business purpose
- Adaptation to all kinds of
organization, current or future, for each banner
- Improving promotional pricing accuracy
- Contributing to the price image, and
the modernity perception (Highlighting the new products)
- Designing Flyer content
- Time Saving thanks to duplication,
mass-creation and template
Main
features:
Executing promotions has always been a challenge due to
the multitude of systems and manual processes that do not communicate together.
In order to plan and execute successful promotions, ibs Promotions allows you
to have accurate information at the right time to set the promotional calendar,
collaborate with suppliers, plan promotional items, forecast sales, design and
produce media advertising and communicate with stores regarding in-store
displays elements.
- An efficient
Promotional planner
- Optimal Event
creating and monitoring Solution
- Media Design and
Communication
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Documentation
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| Soft
Solutions provides to the retailers a flexible solution that facilitates timely
decision-making, communication and coordination between departments. |
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